Apple has unveiled its new over-ear headphones dubbed AirPods Max, with a hefty price tag of £549 ($549 in US), making them more expensive than both the new Xbox and PlayStation consoles.
The headphones are wireless and noise-cancelling. According to Apple, they combine acoustic design, H1 chips, and advanced software to deliver "the ultimate personal listening experience".
Meanwhile, the headphone carry case was compared on Twitter to a designer handbag and a bra.
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