Dogecoin skyrocketed to a new high of nearly 75 cents Friday afternoon, after Elon Musk tweeted a promotional image for his upcoming appearance on Saturday Night Live this weekend photoshopped to include an image of the meme-famous Shiba Inu dog that the cryptocurrency is based on, with the text, “Guest starring …”
Dogecoin spiked from around 65 cents before the 5:05 p.m. tweet to just under 75 cents by 6:40 p.m.
Traders have poured money into Dogecoin this week ahead of Musk's SNL appearance, in a bet Musk will have a skit featuring Dogecoin and drive the price even higher.
Started as a joke, Dogecoin has surged to become the fourth most valuable cryptocurrency, with its total circulation approaching $100 billion in value.
Over the past week alone, Dogecoin more than doubled in value, and it's up nearly 1,000% over the past month.
Musk's tweet of the picture, which also includes musical guests Miley Cyrus and The Kid LAROI, was retweeted more than 65,000 times and gathered more than 300,000 likes in just over two hours.