Jay-Z unveiled some of the first products from his high-end marijuana line, Monogram. The premium cannabis brand has partnered with the California-based company, Caliva, to offer various products including a $50 hand-rolled joint.
The joint has been named the "OG Handroll." Before commenting on the price, it's worth noting that the joint "takes inspiration from the smoke experience of a premium cigar, but implements a proprietary roll technique allowing the flower to burn slowly and evenly for multiple sessions. Highly trained artisan rollers break the flower down by hand, and roll using a time-honored process that was specially architected by Monogram's Culture & Cultivation Ambassador, DeAndre Watson."
Jay-Z joined the board at Caliva in July of 2019, as their chief visionary officer and began to develop Monogram, which is his first brand to come from his partnership with the California-based cannabis company.